How YouTube Star Nique built a Beauty Empire

J.W. Fields
2 min readFeb 22, 2020

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Beauty is in the eye of the beholder is what people say. Beauty can come in all shapes, sizes, colors, and styles. That is what Houston native Nique is doing with her new company Excuse My Beauty. Before she entered the hair and beauty industry, Nique gained her fame with her boyfriend King on their successful YouTube channel Nique & King. The YouTube channel gained popularity when the couple started posting content on vlogging, challenges, and pranks. Now the popular YouTube channel has amassed over 2.3 millions subscribers and counting. Along with her YouTube success, she also has over 1.8 million followers on her Instagram @_excuse_my_beauty. After Nique gained her notability from her YouTube channel, she started her own business Excuse My Beauty empire www.excusemybeautyco.com The company features beauty products such as hair extensions and other hair care products. “My goal is to provide the luxurious hairstyles that i wear to others at affordable prices. I hope to inspire others to always follow their dreams because if you work towards your dream it will become your reality!” said Nique. Now in 2020, Nique is taking her beauty company to the next level, using social media as a tool to market her products. The intelligence and determination of Nique will solidify her business to grow for years to come. She has already took over YouTube & Instagram, now she is taking over the world!

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